eCommerce Integration & AR Experience
Class Project: Updating a website and developing a new product - 2025
A project where in a group of two, we analyzed a brand and updated their website in accordance to design rules and accessibility. later on developing a new digital product for the brand individually.
*Besides logo and any design choices artwork and photos were outsourced
To analyze a brand and update their website to include e-commerce in accordance to design rules and accessibility. Without redesigning the website with a pre-assigned group. Later on developing a new digital product for the brand.
The Challenge
Role
Group manager, Interaction design, visual development, research
Timeline
Aug - Nov 2025
Platform
Website, iOS, Android
The Solution
To update the brand website to include ecommerce, we analyzed a brand research that was done by a research team. We took this document and developed key features that needed to be updated.
Analyzing the existing website
The existing website at the time of this project had many accessibility issues. As well as some sizing and readability concerns
The changes that were made
Our updates consisted of: Homepage reordering, asset resizing, color corrections to fit color contrast readability rules, and adding essential elements for a flawless ecommerce experience (including a check out flow), and more detailed product detail pages.
Project part 2: Ideation of a new digital product for the barnd
After the update has been completed to satisfaction, each teammate went their separate ways to [pitch and idea to the “brand stakeholders”.
Jan 2026
Easy Use
Early Development
For this part of the project I wanted to pitch for something that really brought what differentiated the brand from their competitors to the forefront of development
Who is SassyBaby?
A baby toy company who develops toys for ages 0-12 months, with the help of pediatricians. Their toys are:
Doctor Approved
Appealing
Baby Vision AR Experience
To advertise the companies core value of working with healthcare professionals, I sought out to create a product that would enhance the learning experience of parents when it comes to the development of their child.